Brightmark

Recycling and energy company

As the Director of Content, supported by an exceptional team, I've guided the strategy, brand, and vision for a unique recycling company dedicated to creating a world without waste.

SOCIAL MEDIA

Oversee the creation and management of the social media calendar, ensuring cohesive creative direction, graphic design, and posting schedule. Growing the following by 60,000 across channels.

EMAIL

Craft visually appealing and interactive emails optimized for both desktop and mobile platforms to enhance brand awareness, boost engagement, and improve conversion rates.

WEBSITES

Work closely with developers and UX/UI designers to meticulously create precise, interactive websites and webpages for a prominent brand.

CONSISTENT GROWTH

Grew Brightmark's digital ecosystem—increasing marketing output by 35% YoY, a 97% increase in followers, a 125% increase YoY for email subscribers, and a total of over 300k new website visitors.

Social media marketing

Content Creation

I lead and manage the content calendar for Brightmark's social media channels, including LinkedIn, Facebook, X, and everyone's favorite—Instagram.

campaigns

My team and I have crafted a variety of campaigns tailored for digital audiences. From Pride Month to Earth Day, we've successfully delivered engaging content that resonates with our followers.

strategic growth

Through the implementation of diverse social media strategies, I contributed to boosting engagement, increasing earned media, driving website traffic, and achieving a remarkable growth of over 60,000 followers across all channels—a 97% increase.

MY FAVORITE TOOLS

To effectively manage social media, I rely on a suite of tools tailored for different tasks. Sprout Social is my go-to for data analysis and tracking growth metrics. I use Asana to organize the content calendar, assign tasks, and set deadlines. For graphic design and feedback, Figma is indispensable.

Social Media post

3 Rs Recycling

This post was designed to offer audiences straightforward tips on enhancing the recyclability of plastics.

Social Media post

Recycling Journey

This post was designed to highlight the differences between how recycling is often perceived and how it actually occurs.

Social Media Campaign

#RecycleRight

This campaign focuses on educating audiences about different types of plastics and how to sort them correctly for recycling.

Social Media campaign

Making Our Mark

This social media campaign was crafted to enhance the employer brand by featuring employees from different departments in an engaging and entertaining manner.

Social Media Campaign

#FarmerFeatures

This campaign was created to highlight Brightmark's collaboration with farmers nationwide, transforming methane from organic waste into renewable energy.

Social Media post

Environmenta Affirmations

This post was crafted by my team and me to uplift spirits while experimenting with various design styles and content ideas.

Social Media content

Brand Education

The launch of one of Brightmark's pioneering recycling initiatives aimed at educating audiences about its unique features and operational process in an engaging and easily understandable manner.

Social Media content

Business Positioning

These graphics were designed to creatively present Brightmark's business offerings, making them easy to understand while highlighting their benefits.

Social Media content

Various

My team and I have developed a diverse range of creative digital assets for various social media channels and marketing efforts, showcasing the strength and capabilities of the Brightmark brand.

HTML email marketing

email campaigns

Our team has crafted a range of interactive and engaging emails, from those promoting proper recycling practices and envisioning a waste-free world to those celebrating company milestones and culture. These campaigns are designed to resonate with Brightmark's values and ensure the brand remains prominent in the minds of audiences.

public relations + announcements

Crafting strategically positioned messages and beautifully designed emails to celebrate significant achievements and milestones within Brightmark's business. The aim is to build brand confidence and increase website traffic.

STRATEGIC GROWTH

The number of email subscribers increased by almost 125% year-over-year due to targeted advertising, newsletter signups, regular communication, and strategic content.

MY Favorite tools

Creating HTML emails can be complex, yet the right tools significantly enhance the process. I depend on Figma, Emailify, Visual Studio Code, and Salesforce to execute successful email marketing.

email Campaign

Earth Month 2025

These HTML emails were crafted by my team and me for Brightmark's Earth Month campaign, one of the company's most significant periods. The emails promoted resources that audiences could use to join us in celebrating and protecting the Earth.

email Campaign

Free Educational Resources

A core aspect of Brightmark's mission is to offer opportunities for audiences to engage in creating a waste-free world from their homes. These emails were crafted to highlight our free resources and their advantages for consumers.

press release emails

New Project in Georgia

After dedicating over a year to developing a go-to-market strategy for announcing a new project, these emails were crafted to reveal our major announcement and instill confidence in our future initiatives.

Email Campaign

Pride Month

In alignment with Brightmark's commitment to Diversity, Equity, and Inclusion, we developed a series of email communications for Pride Month to express our support for the LGBTQIA+ community.

email Campaign

Bright News from Brightmark

This email campaign was designed to deliver uplifting environmental news to our audiences during a period when negative news often prevails.

press release email

10 RNG Projects Complete

This email served as a press release to announce a major milestone achieved by Brightmark in its renewable natural gas (RNG) portfolio.

email announcements

Country Meadow Elementary Recycling Program

A series of emails were crafted to highlight Brightmark's innovative recycling programs, providing an overview of their operations and benefits.

email Campaign

Farmer Features

This email campaign was designed to showcase Brightmark's renewable natural gas projects, emphasizing the technology's effectiveness and environmental advantages. The messaging was crafted to be straightforward, factual, and engaging.

Website design + management

development and management of wordpress sites

Collaborating with a team of developers and UX/UI experts, we crafted a stunning custom website for the Brightmark brand using WordPress. I manage two WordPress sites: a headless WordPress site for the main Brightmark brand and a microsite dedicated to a specific project.

creation of new webpages

As the Brightmark brand and business have grown, I have assisted in creating custom webpages for various initiatives. This includes promoting free educational resources, driving newsletter subscriptions, and building webpages for lead generation and high-level overviews of Brightmark's business.

Strategic growth

By utilizing content-rich pages, SEO-focused advertising, the Green Pages blog, and various resource pages, the site consistently attracted 100,000 new users annually, with over 111 days of user engagement.

my favorite tools

In today's digital landscape, building and managing websites efficiently is crucial. I rely on a suite of tools to achieve this, including Figma for designing concept pages and gathering feedback, Photoshop for creating custom website images, WordPress for live site builds, and tools like Zapier, Gravity Forms, and various WordPress plugins for specialized tasks.

WEbpage

Country Meadow Elementary

Brightmark has developed an innovative recycling program specifically for elementary schools. This page is designed to educate audiences about the program's operations, its impacts, and its significance within Brightmark's broader vision and mission.

visit the webpage

WEbpage

Medical Plastics Recycling

Brightmark launched a medical plastics recycling initiative. This page aims to educate audiences about the program, its operations, the impacts achieved, and how it supports industries in adopting more sustainable practices.

visit the webpage

WEbpage

Downtown Fort Wayne

Brightmark's recycling facility, known as a circularity center, is situated in Ashley, Indiana. This strategic location facilitates the development of unique recycling programs in partnership with municipalities, effectively diverting plastic waste from landfills and the environment.

visit the webpage

web posts

Green Pages Blog

I led the creation and implementation of the Green Pages Blog to enhance organic search traffic, boost SEO, and educate audiences on how they can collaborate with Brightmark to make a positive impact. Additionally, my team and I introduced a 'green mode' to offer readers a distinctive reading experience.

web posts

Green Pages Blog

My team and I developed 'author bios' for each blog feature, adding a personal touch, enhancing credibility, and allowing the author's voice to shine.

Miscellaneous work

copywriting

I lead the majority of the copywriting efforts for the Brightmark brand, encompassing expressive brand voice, technical language, executive thought leadership, and more.

free educational resources

My team and I are passionate about creating and designing content that audiences can use for free. We strive to offer a wide range of resources, from digital content like videos and free social media assets to educational blogs and resource pages.

digital tools and spreads

We believe that accessibility involves ensuring information is readily available for everyone to find and use. Our goal is to provide user-friendly tools on our website that are free to access and download.

my favorite tools

To effectively develop and execute these diverse touchpoints, I prefer using a combination of tools. Figma and InDesign are my go-to for layout projects, Asana is essential for managing editorial feedback, FlowPaper facilitates digital editorial access, and WordPress, along with its plugins, ensures a seamless digital user experience.

digital booklet

Leave It Better Than You Found It Guide

My team and I created a responsible exploration guide aimed at educating audiences on how to be environmentally conscious while exploring beautiful landscapes. We then designed an attractive print layout and converted it into a digital format for our website users.

see the guide

digital booklet

Zero-waste(ish) Guide

My team and I authored the content for a 'Zero-waste(ish)' guide, focusing on providing practical yet effective ways to reduce waste and live sustainably. We aim to encourage audiences to do their best without feeling discouraged if they aren't perfect.

see the guide

newspaper column

Brightmark Q&A

I wrote the content for a recurring newspaper column series for a local community in Georgia. This was a collaborative effort involving my team, the legal department, and our engineering teams.

brand strategy

Brightmark Brand Book

My team and I crafted a tailored and all-encompassing brand book for Brightmark. This involved formulating a strategy, constructing a narrative, establishing guidelines, and designing the layout.

digital booklet

Coastal Cleanup Guide

To celebrate International Coastal Cleanup Day, my team and I created content for a 'Coastal Cleanup Guide.' We then designed an appealing layout and published it as a digital booklet on our website using FlowPaper, offering it as a free resource.

see the guide

print collateral

Thank You Cards

(Top): My team and I developed these printable thank you cards to acknowledge and express gratitude to Brightmark employees for their contributions in achieving an internal milestone.

(Bottom): We designed these thank you cards for employees to express appreciation to partners, vendors, and others.

digital booklet

Regenerative Agriculture Guide

My team and I created the content for a regenerative agriculture guide in collaboration with the brand Rêve en Vert. We then transformed the content into an elegantly designed print layout, converted it into a digital PDF, and made it available on FlowPaper for easy access by web users.

see the guide