Brightmark

Recycling and energy company

As Director of Content, backed by an incredible team, I've helped lead the strategy, brand, and vision for a one-of-a-kind recycling company working to create a world without waste.

SOCIAL MEDIA

Develop and lead the social media content calendar, creative direction, graphic design, and cadence for all Brightmark social media channels.

EMAIL

Develop beautifully designed and interactive emails for desktop and mobile to drive awareness, engagement, and conversion rates.

WEBSITES

Collaborate with developers and UX/UI designers to strategically build precise, interactive websites and webpages for a highly visible brand.

MISCELLANEOUS

I love to create. By utilizing my team's scrappy skills and love for marketing, we've developed fantastic digital work across the board.

Social media marketing

Content Creation

I lead and manage the content calendar for Brightmark's social media channels, including LinkedIn, Facebook, X, and, everyone's favorite—Instagram!

campaigns

My team and I have developed various campaigns for digital audiences—from Pride Month to Earth Day, we've successfully executed beautiful content for all to enjoy.

strategic growth

By deploying various social media tactics, I assisted in increasing engagement, earned media, traffic to the website, and successfully growing the company's total following by over 60,000 followers across all channels—a 97% increase.

MY FAVORITE TOOLS

For successful social media management, I believe having a set of tools you can use for various functions is key. In this instance, I use Sprout Social for data reporting and growth metrics, Asana for building a content calendar, assigning direction, and setting due dates, and Figma for all graphic design and design feedback.

Social Media post

3 Rs Recycling

This post was created to provide audiences with simple information about ways to help increase the recyclability of plastics.

Social Media post

Recycling Journey

This post was crafted to illustrate the contrast between the perceived and actual recycling processes.

Social Media Campaign

#RecycleRight

This campaign is dedicated to educating audiences about the plastic types and how to categorize them for proper recycling.

Social Media campaign

Making Our Mark

This social media campaign was developed to increase the employer brand—showcasing various employees throughout the organization in a fun and engaging format.

Social Media Campaign

Farmer Features

This campaign was developed to showcase how Brightmark is working with farmers across the country to convert methane from organic waste into renewable energy.

Social Media post

Environmenta Affirmations

This post is something my team and I put together to uplift people's spirits and have fun playing around with different design styles and content ideas.

Social Media content

Brand Education

The debut of one of Brightmark's first recycling programs. The goal was to educate our audiences about the program, why it is special, and how it works, all in an easily digestible and engaging format.

Social Media content

Business Positioning

These graphics were created to showcase Brigtmark's business offerings in a creative and easily digestible way while communicating their advantages.

Social Media content

Various

My team and I have created a diverse portfolio of creative digital assets for various social media channels and social media marketing efforts to showcase the strength and capabilities of the Brightmark brand.

HTML email marketing

email campaigns

From campaigns focused on recycling right and ways to create a world without waste to celebrating milestones and company culture, my team and I have developed various interactive and engaging emails that align with Brightmark's ethos and help keep the brand top-of-mind.

public relations + announcements

Creating strategically positioned messaging and beautifully designed emails to celebrate significant progress and milestones across Brightmark's business. The goal is to instill confidence in the brand and drive website traffic.

practical education

Fun and engaging emails focused on providing digestible and actionable information for audiences to join the vision to create a world without waste.

MY Favorite tools

HTML emails can be tricky; however, utilizing the right tools makes a significant difference. I use Figma, Emailify, Visual Code Studio, and Salesforce for successful email marketing.

email Campaign

Earth Month 2025

These HTML emails were designed by my team and me for Brightmark's Earth Month campaign, one of the company's most significant months. The goal of the emails was to promote resources that audiences can use to join us in celebrating and protecting the Earth.

email Campaign

Free Educational Resources

Part of Brightmark's ethos is providing ways for audiences to get involved with creating a world without waste at home. These emails were designed to showcase our free resource offerings and their benefits to consumers.

press release emails

New Project in Georgia

After working for over a year on a GTM strategy for announcing a new project, these emails were designed to unveil our big announcement and build confidence in our future endeavors.

Email Campaign

Pride Month

As part of Brightmark's culture and values, it's important to highlight Diversity, Equity, and Inclusion. As part of celebrating Pride Month, various email communications were developed to highlight support for the LGBTQIA+ community.

email Campaign

Bright News from Brightmark

This email campaign aimed to provide some positive environmental news to our audiences during a time when there seems to be more bad news than good.

press release email

10 RNG Projects Complete

This email was a press release to share news about a significant milestone Brightmark accomplished as part of its renewable natural gas (RNG) portfolio.

email announcements

Country Meadow Elementary Recycling Program

Various emails were designed to showcase Brightmark's unique recycling programs and provide a high-level overview of how they work and their benefits.

email Campaign

Farmer Features

This email campaign aimed to highlight Brightmark's renewable natural gas projects and instill confidence in the technology's work and environmental benefits. The focus was on keeping the messaging simple, objective, and engaging.

Website design + management

development and management of wordpress sites

Working with a team of developers and UX/UI experts, a beautiful custom website was created for the Brightmark brand utilizing WordPress. I manage two WordPress sites—a headless WordPress site for the leading Brightmark brand and a microsite for the brand dedicated to a specific project.

creation of new webpages

As the Brightmark brand and business have expanded, I have helped create custom webpages for various initiatives. This includes promoting free educational resources and driving newsletter subscriptions to building webpages for lead generation and high-level overviews of Brightmark's business.

creation of the green pages blog

I spearheaded the development of Brightmark's "Green Pages" blog, which is dedicated to helping users and audiences learn how they can positively impact the environment at home and feel more connected to Brightmark's brand and mission.

my favorite tools

Building and managing websites efficiently and effectively in the digital age is paramount. To do this, I utilize a host of tools, including Figma (for building concept pages and compiling feedback), Photoshop (to create custom images for websites), WordPress (for the live builds), Zapier, Gravity Forms, and various WordPress plugins for specific tasks.

WEbpage

Country Meadow Elementary

Brightmark developed a unique elementary school recycling program. This page aims to educate audiences about the program, how it works, the impacts it has, and why it is an important part of Brightmark's vision and mission.

visit the webpage

WEbpage

Medical Plastics Recycling

Brightmark created a medical plastics recycling program. The goal of this page is to educate audiences about the program, how it works, the impacts being made, and how it's helping industries operate more sustainably.

visit the webpage

WEbpage

Downtown Fort Wayne

Brightmark's recycling facility (called a circularity center) is in Ashley, Indiana. Because of this, unique recycling programs are developed with cities and municipalities to help divert plastic waste from landfills, incinerators, and the environment.

visit the webpage

web posts

Green Pages Blog

I spearheaded the development and execution of the Green Pages Blog to drive organic search traffic, improve SEO, and educate audiences about ways they can join Brightmark in making a positive impact. My team and I also developed a "green mode" for readers to have a unique reading experience.

web posts

Green Pages Blog

My team and I developed "author bios" for each of the blog features—giving it a personal touch, credibility, and letting the author's voice shine.

Miscellaneous work

copywriting

I lead most of the copywriting for the Brightmark brand, including expressive brand voice, technical language, executive thought leadership, and more.

free educational resources

My team and I love creating and designing content for audiences to use for free. We aim to provide everything, from digital resources like video content and free social media assets to educational blogs and resource pages.

digital tools and spreads

We believe part of accessibility includes providing access to information available for anyone to find and use. We aim to achieve this by providing easily accessible tools on our website that are free to access and download.

my favorite tools

A mix of tools is needed to develop and execute these various touchpoints successfully. In these instances, I like to use Figma and InDesign for layout projects, Asana for editorial feedback, FlowPaper for digital editorial access, and WordPress (and WP Plugins) to provide a seamless digital user experience.

digital booklet

Leave It Better Than You Found It Guide

My team and I authored the content for a responsible exploration guide—dedicated to educating audiences about how to be mindful of the environment when traveling and exploring beautiful landscapes. We then designed a gorgeous print layout to put in a digital format on our website for users.

see the guide

digital booklet

Zero-waste(ish) Guide

My team and I authored the content for a "Zero-waste(ish)" guide—focused on providing pragmatic yet effective ways to reduce waste and find ways to live more sustainably. We want to encourage audiences to do their best and not to be discouraged if they're not perfect.

see the guide

newspaper column

Brightmark Q&A

I authored the content for a recurring newspaper column series for a local community in Georgia. This was a collaborative effort between my team, the legal team, and our engineering departments.

brand strategy

Brightmark Brand Book

My team and I developed a custom and comprehensive brand book for Brightmark. This included developing a strategy, creating a narrative, building guidelines, and designing the layout.

digital booklet

Coastal Cleanup Guide

In honor of International Coastal Cleanup Day, my team and I developed content for a "coastal cleanup guide." We then worked to put it into a beautiful layout and add it as a digital booklet (via FlowPaper) to our website as a free resource.

see the guide

print collateral

Thank You Cards

(Top): My team and I developed these printable thank you cards to congratulate and thank Brightmark employees for helping the company hit an internal milestone.

(Bottom): My team and I created these thank you cards for employees to send to partners, vendors, and more.

digital booklet

Regenerative Agriculture Guide

My team and I developed the content for a regenerative agriculture guide with the brand Rêve en Vert. We then put the content into a beautifully designed print layout, converted it into a digital PDF, and hosted it on FlowPaper for web users to easily access and utilize.

see the guide