Email marketing

Professionally crafted HTML emails

With over five years of experience, I have honed my skills in designing, coding, and crafting compelling email content—leading strategic initiatives that enhance website traffic, foster engagement, and cultivate a robust pipeline.
Credit card mockups

121%

Annual increase in the number of email subscribers.

50k

The volume of emails deployed weekly to segmented audiences.

8%

The average click-through rate per email, aimed at optimizing website conversions.

10+

The total number of lists managed to enhance audience segmentation.
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Indianapolis 500
This email communication was crafted to announce the volume of plastic recycled through the strategic partnership between Brightmark and the Indy 500.
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Cincinnati Recycling & Reuse Hub
This email communication was crafted to announce a strategic collaboration with a local material recovery facility and highlight the work being done to recycle difficult-to-recycle plastics.
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Lewis Salvage Announcement
This press release was crafted to inform stakeholders about the achievement of recycling over one million pounds of medical plastics in collaboration with Lewis Salvage.
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AEPW Progress Report
The Alliance to End Plastic Waste (AEPW) recently published a 40+ page report that my team and I turned into easily digestible email content to engage audiences and increase the impact of the report's key messages and data points.
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Earth Month 2025
These HTML emails were crafted by my team and me for Brightmark's Earth Month campaign, one of the company's most significant periods. The emails promoted resources that audiences could use to join us in celebrating and protecting the Earth.
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Free Educational Resources
A core aspect of Brightmark's mission is to offer opportunities for audiences to engage in creating a waste-free world from their homes. These emails were crafted to highlight our free resources and their advantages for consumers.
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New Project in Georgia
After dedicating over a year to developing a go-to-market strategy for announcing a new project, these emails were crafted to reveal our major announcement and instill confidence in our future initiatives.
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Bright News from Brightmark
This email campaign was designed to deliver uplifting environmental news to our audiences during a period when negative news often prevails.
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Farmer Features
This email campaign was designed to showcase Brightmark's renewable natural gas projects, emphasizing the technology's effectiveness and environmental advantages. The messaging was crafted to be straightforward, factual, and engaging.
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