As the Brand Manager, I ran a 360 marketing desk to increase the brand presence and scale the marketing efforts for a top executive recruitment firm in Scottsdale, Arizona.
SOCIAL MEDIA
I developed comprehensive social media content and graphic designs to enhance brand awareness, successfully increasing LinkedIn following by 10,000 organically.
PRINT
I developed the strategy, crafted the copy, and designed a range of print materials, including sales brochures and conference handouts.
WEBSITE
I collaborated with marketing agencies and developers to design and launch a custom website.
MISCELLANEOUS
I engaged in diverse projects, including custom photography and video production, to boost brand visibility and achieve measurable outcomes.
Social media marketing
Content CREATION
I spearheaded the development of content for all of Govig's social media platforms, with a primary focus on LinkedIn to enhance lead generation and bolster recruitment efforts. My initiatives led to an organic growth of 10,000 followers on LinkedIn.
Social media campaigns
I developed various campaigns to highlight Govig's unique company culture, business offerings, and recruitment services.
graphic design
I crafted distinctive brand elements by designing custom templates, posts, and content tailored for Govig's social media channels.
MY FAVORITE TOOLS
As a solo team member with limited resources, I prioritized using Canva and Photoshop to achieve successful outcomes.
Social Media Campaign
Rankings
The Phoenix Business Journal has consistently recognized Govig as the leading executive recruitment firm. To leverage this recognition, I crafted simple yet impactful designs to showcase these achievements.
Social Media campaign
AHCA Conference
This social media campaign was designed to highlight Govig's participation at the AHCA Conference in San Diego, utilizing a 'beach card' theme to emphasize their upcoming presence.
Social Media content
Rankings
These graphics were created for social media to emphasize Govig's rankings awarded by different media outlets.
Print materials
conscise and impactful
I contributed to the writing, design, and development of various print materials, such as sales brochures, internal and external recruiting flyers, and employer branding.
clear brand identity
All materials were crafted using Govig's distinctive color palette, with a subtle emphasis on orange, to ensure a cohesive yet dynamic design style.
designed to be eye-catching
Breaking away from conventional norms, the designs were crafted to stand out and captivate, aligning perfectly with Govig's unique brand identity.
MY Favorite tools
The primary tools I utilized during this period included Photoshop and Canva.
banners
Conference Banner
I designed and crafted content for various step-and-repeat banners used at Govig conferences. The aim was to create evergreen designs that could be utilized over an extended period.
print materials
Internal Employment
These print materials were developed to enhance Govig's employment brand identity and attract local talent within the Arizona market.
Branding and strategy
BRand book + BRAND GUIDELINES
I crafted a detailed brand book that outlines specific guidelines, examples, and essential information about the Govig brand. Additionally, I developed a high-level style guide to assist employees in adhering to branding standards.
BRand refresh + Brand Strategy
I enhanced the brand across various platforms by introducing a navy blue color to complement the orange, reducing the reliance on the Halloween-themed palette of orange, black, and grey. Additionally, I developed strategic branding roadmaps.
branding kit
I assisted in developing a comprehensive branding kit for employees, which included creating evergreen content and designs. This allowed them to easily customize their marketing materials while maintaining brand consistency.
photography
Govig Employee Photos
I organized photoshoots to highlight Govig's distinctive company culture and its employees. The aim was to allow employees to express their personalities and enhance their personal brands.
brand book
Govig Brand Book
I crafted a detailed brand book exceeding 100 pages to offer Govig a structured approach for future marketing endeavors and operational guidance.
Brand Guidelines
Govig Brand Guidelines
I created comprehensive brand guidelines to ensure employees could exercise creative freedom while remaining consistent with the Govig brand.
brand strategy
Marketing Strategy Booklet
A marketing strategy book was created to inform the executive leadership team, employees, and future marketing staff on implementing a successful strategy using various tactics and initiatives.
