As the Brand Manager, I ran a 360 marketing desk to increase the brand presence and scale the marketing efforts for a top executive recruitment firm in Scottsdale, Arizona.
SOCIAL MEDIA
I developed all social media content and graphic design to help increase brand awareness and drive website traffic.
PRINT
I created and designed various print collateral from sales brochures to conference materials.
WEBSITE
I helped create a new website, consulting with various marketing agencies and developers to build a new custom site.
MISCELLANEOUS
From custom photography to video, I worked on various initiatives to increase brand awareness and drive results.
Social media marketing
Content CREATION
I led content development for all of Govig's social media channels, focusing mainly on LinkedIn to help drive leads and increase recruitment efforts.
Social media campaigns
Various campaigns were developed to showcase a blend of Govig's unique company culture, business offerings, and recruitment services.
graphic design
To create a uniquely identifiable brand, I designed custom templates, posts, and content for Govig's social media channels.
MY FAVORITE TOOLS
As a one-person team with limited resources, I focused on using Canva and Photoshop for successful execution.
Social Media Campaign
Rankings
The Phoenix Business Journal consistently awarded Govig as the top executive recruitment firm. To capitalize on this, I designed simple yet impactful designs to highlight the milestones.
Social Media campaign
AHCA Conference
This social media campaign aimed to promote Govig's attendance at the AHCA Conference in San Diego, using a "beach card" theme to promote the upcoming attendance.
Social Media content
Rankings
These are graphics designed for social media to highlight Govig's rankings received from various media outlets.
Print materials
conscise and impactful
I helped write, design, and develop various print materials, including sales brochures, internal and external recruiting flyers, employer branding, and more.
clear brand identity
All materials were designed using Govig's unique color palette (light on the orange) to create a consistent yet ever-evolving design style.
designed to be eye catching
Instead of sticking with the status quo, designs were created to be different and eye-catching, matching the unique Govig brand identity.
MY Favorite tools
Most tools used at this time were Photoshop, PowerPoint, and Canva.
banners
Conference Banner
I designed and wrote the content for various step and repeat banners for Govig conferences. The focus was on making the banners evergreen so they could be used for a long time.
print materials
Internal Employment
These print materials were created to help increase Govig's employment branding identity and attract local talent within the Arizona marketplace.
Branding and strategy
BRand book + BRAND GUIDELINES
I developed a comprehensive brand book to provide specific guidelines, examples, and information about the Govig brand. I also developed a high-level style guide to help employees follow branding guidelines.
BRand refresh + Brand Strategy
I updated the brand through various mediums, including introducing a navy blue color to compliment the orange (and using less of the Halloween color palette of orange, black, and grey). I also created branding strategy roadmaps.
branding kit
I helped create a branding kit for employees to use, including creating evergreen content and designs for them to "plug and play" with so they could customize their own marketing materials while staying on brand.
photography
Govig Employee Photos
I conducted photoshoots to showcase Govig's unique company culture and employees. The goal was for employees to let their personalities shine and add to their brands.
brand book
Govig Brand Book
I developed a 100+ brand book to provide Govig with a clear framework and path forward for marketing guidance and how to operate marketing in the future.
Brand Guidelines
Govig Brand Guidelines
I developed high-level brand guidelines to make it clear and easy for employees to have creative freedom while staying aligned with the Govig brand.
brand strategy
Marketing Strategy Booklet
A marketing strategy book was developed to educate the executive leadership team, employees, and future marketing staff about deploying a successful strategy through various tactics and initiatives.
