As the Content Manager, I worked as part of the marketing team to develop unique and engaging content to help drive interest in Pepperdine's graduate business school.
SOCIAL MEDIA
I created the social media content calendar for the dean and the Graziadio school's social media channels.
CONTENT
I helped develop content for webpages, emails, LinkedIn InMails, recruiting materials, brochures, and more.
BLOGS
I authored various blogs about Graziadio's unique set of programs, graduate degrees, and other topics.
MISCELLANEOUS
I helped create content for various initiatives, from student graduations to the dean's yearly report.
Social media marketing
Content calendar
I helped lead the content development and create the content calendar for the Graizadio Business School's and Graziadio Dean's social media channels.
Social media campaigns
I worked with my team to create various engaging and informational marketing campaigns to increase Graziadio's brand presence and share of voice.
consistency is key
Engagement and growth remained steady by deploying consistent content on Graziadio's channels through a regular posting cadence.
MY FAVORITE TOOLS
Various tools, including Canva, Google Sheets, Monday.com, and Grammarly, were used to manage the two brands successfully.
Social Media Campaign
#GetToKnowGraziadio
This campaign was developed to showcase the people at Pepperdine who make it all possible—from professors and vice-chancellors to everyone in between.
Social Media post
Mental Health Month
This post was focused on using Pepperdine's platform to advocate for mental health with simple and practical tips anyone can use.
Social Media content
Brand Education
This post was dedicated to showing Pepperdine Grazadio's mission and ethos by explaining what Graziadio is about.
Graziadio business blogs
educational + INFOrmative
Authoring these blogs was intended to generate additional content and increase traffic to Graziadio's website while also providing audiences with interesting and practical advice—whether in business, education, or other fields.
program specific
Specific blogs were authored to highlight Graziadio's unique program offerings and degrees—including an MBA (part-time or full-time), certification programs, and doctorate programs.
practical advice
Part of successful blog writing is giving audiences something tangible. I did this by providing unique insights and specific strategies to deploy for a holistic and fruitful career, education, and lifestyle.
MY Favorite tools
The main tools used for Graziadio's blog writing were Google Docs, Grammarly, and WordPress post publications.
blog feature
Tech Workers
This blog focuses on how tech workers can use advanced degrees (like an MBA) to develop their skills further and secure future opportunities.
This blog was authored about the benefits of moms getting an advanced degree. It also touched on strategies to consider when attending school as a parent.
This feature speaks about the potential benefits of an advanced degree for executives—specifically highlighting ways it can contribute to advancing leadership skills and tips from executives.
I helped write and develop content for various initiatives, from brochures about Graziadio programs and scholarships to content for webpages and reports.
dean's messaging
I assisted the dean in writing various messages, from the "Dean's Report" to social media content and internal communications.
content for recruitment efforts
I helped draft content for recruitment efforts, including recruitment brochures, sales kits, welcome packages, and more.
visual report
Social Media Performance
This was a report my team and I put together to showcase the social media performance of Graziadio's channels. We aimed to make it visual, provide high-level insights, and share the content that most impacted Graziadio's channels.
Print material
Graziadio Social Media Guidelines
These guidelines were developed to inform and educate students (and others) about how to best take part in sharing social media content from Graziadio.
dean's messages
Dean's Report FY19 + FY20
I assisted the dean with writing his message for Graziadio's first-ever "Dean's Report." The message aimed to inform audiences about Graziadio, its programs, and how it's working to develop Best for the World Leaders.
