As the Content Manager, I collaborated with the marketing team to craft distinctive and engaging content aimed at boosting interest and driving enrollment in Pepperdine's graduate business school.
SOCIAL MEDIA
I developed a comprehensive content calendar for the dean and the Graziadio school's social media platforms.
CONTENT
I contributed to the development of content for webpages, emails, LinkedIn InMails, recruiting materials, and more.
BLOGS
I wrote several blogs highlighting Graziadio's distinctive programs, graduate degrees, and other topics.
MISCELLANEOUS
I assisted in creating content for various initiatives, including student graduations and the dean's annual report.
Social media marketing
Content calendar
I played a key role in leading the content development and crafting the content calendar for the Graziadio Business School's and Graziadio Dean's social media platforms.
Social media campaigns
Collaborating with my team, we developed a range of engaging and informative campaigns to enhance Graziadio's brand presence and increase its share of voice.
consistency is key
By maintaining a consistent posting schedule, we ensured steady engagement and growth across Graziadio's channels.
MY FAVORITE TOOLS
We effectively utilized a variety of tools, such as Canva, Google Sheets, Monday.com, and Grammarly, to manage both brands efficiently.
Social Media Campaign
#GetToKnowGraziadio
This campaign was created to highlight the individuals who make everything possible—from professors and vice-chancellors to everyone in between.
Social Media post
Mental Health Month
This post focused on leveraging Pepperdine's platform to promote mental health by offering simple and practical tips anyone can use.
Social Media content
Brand Education
This post aimed to highlight Pepperdine Graziadio's mission and values, providing insight into what Graziadio represents.
Graziadio business blogs
educational + INFOrmative
The purpose of authoring these blogs was to create additional content and drive more traffic to Graziadio's website, while also offering audiences engaging and practical advice in areas such as business, education, and other fields.
program specific
Blogs were specifically crafted to showcase Graziadio's distinctive program offerings and degrees, such as the MBA (available in both part-time and full-time formats), certification programs, and doctorate programs.
practical advice
A key aspect of effective blog writing is offering readers actionable content. I achieved this by sharing unique insights and specific strategies that can be applied to enhance one's career, education, and lifestyle.
MY Favorite tools
The primary tools utilized for writing Graziadio's blogs included Google Docs for drafting, Grammarly for editing, and WordPress for publishing.
blog feature
Tech Workers
This blog explores how tech workers can leverage advanced degrees, such as an MBA, to enhance their skills and secure future career opportunities.
This feature discusses the potential advantages of obtaining an advanced degree for executives, specifically emphasizing how it can enhance leadership skills.
I contributed to writing and developing content for a range of initiatives, including brochures about programs and scholarships to content for webpages and reports.
dean's messaging
I assisted the dean in crafting various messages, ranging from the "Dean's Report" to social media content and internal communications.
content for recruitment efforts
I assisted in drafting content for recruitment initiatives, including brochures, sales kits, welcome packages, and more.
visual report
Social Media Performance
This report was collaboratively created by my team and me to highlight the social media performance of Graziadio's channels. Our goal was to present it visually, offer high-level insights, and share the content that had the most significant impact on Graziadio's channels.
Print material
Graziadio Social Media Guidelines
These guidelines were created to educate students and others on effectively participating in sharing Graziadio's social media content.
dean's messages
Dean's Report FY19 + FY20
I worked with the dean to craft his message for Graziadio's inaugural "Dean's Report." The message was designed to inform audiences about Graziadio, its programs, and its efforts to cultivate Best for the World Leaders.
