Marketing Operations

Creating systems & operations to scale brands

I am passionate about developing and managing systems and operations that enable creative teams to function like a well-oiled machine (like a Lexus). Making marketing ops smooth, efficient, and consistently reliable.

5,000+

Tasks completed to achieve diverse marketing objectives.

450+

Projects crafted and delivered on time, adhering to creative standards.

10+

Tailored dashboards designed for managing projects, scheduling editorial content, guiding creative processes, and analyzing data.

30%

Increase in output year-over-year by implementing scalable content, brand, and marketing systems and processes for high-performing teams.

OPERATIONS

Building content plans and direction utilizing Asana

I am enthusiastic about project management systems and software. Using Asana, I have developed various editorial calendars to assign projects, provide direction, manage deadlines, track progress, and consistently produce large volumes of high-quality content.

+3,000

Strategically developed marketing and brand touchpoints through meticulous editorial calendaring and planning.

40%

Average increase in content production and volume achieved through streamlined operations.

98%

Average rate of accuracy for deliverables by providing comprehensive creative direction and precise timelines.

CREATIVE SYSTEMS

Building a social library in Figma

Figma is one of the most effective tools I've ever used. My teams and I have successfully designed, edited, and developed a wide range of content, building a comprehensive library of curated social assets.

+2,000

Custom social assets developed and organized into a curated content library.

3x

Tripled the frequency and volume of posts by leveraging branded templates.

22%

Increase in feedback response time, enabling faster closure of feedback loops.

CREATIVE SYSTEMS

Running an email engine in Figma

Figma's tools empower my team and me to effectively write, build, design, and scale various email communications. This capability has led to the development of a robust content engine for email that remains on brand and highly effective.

+5,000

Custom email assets developed and organized into a curated content library.

10x

Increase in the frequency and volume of emails by leveraging branded templates.

45%

Increase in feedback response time, enabling faster closure of feedback loops.

CREATIVE SYSTEMS

Wireframing in Figma

Figma's boards facilitate the intuitive creation of concept webpages. This framework supports seamless concepting, design modifications, UX/UI testing, and editorial and legal reviews to ensure all necessary checks are completed before launching a live webpage.

+250

Custom-designed web components made to build unique, on-brand webpages.

15x

Increase in webpage production volume through the use of custom wireframes.

65%

Increase in review, feedback, and approval cycles, enabling faster creation.